Brabus is a tuning studio from the German town of Bottrop, known to all connoisseurs of premium cars. This company has been tuning and improving Mercedes cars and occasionally some other brands for over 40 years. Thanks to the painstaking work of engineers and designers, each Mercedes Brabus car becomes a real four-wheeled work of art.

622ec284
BRABUS_Rocket_1000_M-AMG GT 63_New York (7 von 19NEW)-1170x780

The company was founded in 1977.

History of the formation and development of the Brabus company

The history of Brabus is a long chain of diverse events that turned a small tuning studio into a major player in the global automotive market. The company itself was founded in 1977 in Bottrop (West Germany) by entrepreneurs Bodo Buschmann and Klaus Brackmann. The partners opened a modest enterprise selling Mercedes. The first letters of their last names make up the company name - BRA-BUS.

After some time, Bushman decided to buy out his business partner's shares and became tired of being the sole owner of the company.

Over time, to increase sales, the founders decided to make small improvements to the cars. To change the appearance, sketches were first drawn by hand, and then attachments and accessories were created based on the drawings. To modernize the chassis, the manufacturer Brabus began to develop new springs with shock absorbers. In the engines, only the camshafts were initially replaced. Over time, craftsmen assembled completely new engines with different pistons and connecting rods.

01
Success Brabus
The company's first major success was the release of the Mercedes-Benz W-201 in 1985. The masters of the Brabus tuning studio installed a V-shaped 5-liter engine with 250 hp on the car. For its indomitable character, this modernized sedan began to be called the "four-seater AC Cobra".
The following year, 1986, the company entered the Guinness Book of Records for the first time for an aerodynamic body kit that reduced the aerodynamic drag of the Mercedes W-124 to a stunning 0.26. This record remains unbroken to this day.
In 1987, Buschmann initiated the creation of VDAT, an association that included German car manufacturers and tuning studios along with Brabus. The main goal of this organization is to protect businesses from Southeast Asian "pirates" who produce outwardly similar but low-quality copies of cars. Today, this association includes more than 100 companies.
02
The Rise of Brabus
A sharp leap in the development of Brabus occurred in the 1990s, when the studio released a whole series of unique cars. In the spring of 1994, the company announced the modernization of the Mercedes V12 engine, the working volume of which was increased to 6871 cm³, and the power reached 509 "horses" at 5750 rpm. Six months later, the most powerful 530-horsepower German engine based on the standard 6.9-liter V12 was released. This engine was equipped with Brabus cars based on the Mercedes W-140 and W-129.
In 1995, the power unit was improved once again and installed on the Mercedes E-190, which made the car the fastest four-door sedan with an acceleration of up to 330 km/h. For this record, the company was awarded another diploma from Guinness. Later, the E-211 station wagon with a top speed of 350 km/h was included in the book of records, as well as the Brabus M V12 based on the Mercedes M-class, which became the most powerful SUV with an acceleration of 260 km/h.
In the mid-1990s, the company employed 150 specialists who produced 500 vehicles annually.
03
Reconstruction and new history
In 1999, the plant underwent reconstruction to expand production. The company, with a plant and warehouses with a total area of ​​74,000 m2 and a testing ground of 36,000 m2, began actively selling components and accessories that are manufactured under strict quality control. All products are certified according to ISO 9001.
Currently, there is a smart-Brabus division in Bottrop, which is engaged in tuning smart cars.
Since after modernization the cars lose the "Mercedes" warranty, the company creates its own warranty obligations. Despite the fact that the cost of Mercedes G Brabus and other cars is 2 times higher than standard ones, many people from different countries of the world continue to actively buy tuned cars from Bottrop.
Tags:
Newer Bugatti Divo Evolution: How the Hypercar Became a Symbol of Speed ​​and Elegance
Back to list
Older Ferrari Purosangue: How the legendary brand entered the crossover segment

Related Posts